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Experts are of the opinion that many small-scale enterprises fail to employ people that can add value to their companies. SIMON EJEMBI writes on how that can be avoided
After putting in a lot of effort to 
establish a business, it is only fair that you get something in return 
for your labour. The expectation for many people is patronage, which can
 lead to profit and growth for the business.
It is a reasonable expectation, 
especially as many people have confessed that getting funds to convert 
an idea into a business in Nigeria is easier said than done.
However, the truth, according to experts
 and surveys, is that not many small business owners go on to convert 
their businesses into successful ones. Some of them, rather than make 
profit, end up with failed businesses and huge debts.
This is attributed to many factors, one of which is the employment of people who are not suitable for the business.
According to experts, many small 
business owners are more concerned with cash flow for their business, to
 the detriment of human capital.
By paying little attention to their 
recruitment processes, they often end up employing the wrong people. 
Even when they get the right people, they fail to properly manage them.
This mistake has huge implications for 
businesses as the human capital is a crucial factor for businesses. This
 is because employing the wrong personnel does not just cost the 
business time and money, it can make it fail.
Stressing the importance of the right 
personnel to an organisation, the President and Chairman of Council, 
Chartered Institute of Personnel Management of Nigeria, Mr. Victor 
Famuyibo, recently said, “When you look at the typical organisation, 
regardless of whether it is in the private or public sector, you can 
make the best investment for them in equipment – hoping to deliver on 
productivity, you can invest in the best IT solutions for you finance 
and logistic departments; you can have all of these under one roof, but 
if you don’t have the right people – if your selection, the reward or 
motivation of people has not been properly put in place – all your 
efforts will be wasted.”
It is for this reason that business 
development managers as well as human resource experts urge businesses 
to do all they can to ensure that they employ the right people.
To do that, the following tips will be helpful.
Know what you need
According to experts, one of the 
problems small businesses have is that they do not know exactly what 
they need. Some may create vacancy for an office assistant only to 
employ one and realise that they would have been better off getting a 
driver. To worsen the situation, some would covert the office assistant 
into a driver. With jobs being hard to come by, some people in such 
situations have grudgingly accepted such changes, knowing they are not 
qualified. Several of such people, do not only fail on the job they 
cause a lot of problems for their employers. For instance, many 
companies have found themselves in trouble because vehicles belonging to
 them have been involved in fatal accidents.
This is why you should ensure that in 
declaring a vacancy, you know exactly what you need and that there is a 
clear job specification. Once that is done, you will be able to 
determine the skills needed for the job and what you expect of whoever 
is employed to get it done.
Embrace research
Before you employ someone, experts say 
there is the need for you to carry out some form of investigation about 
the potential employee. Beside the information in the resume submitted, 
there is the need for you to run some background check on the person. In
 doing this, it is important for you to get in touch with referees 
provided. Many employers do not bother about this and it sometimes 
leaves them with little information about their employees. When there is
 trouble, they have nobody to reach out to for help.
It is not enough to have each employee 
provide you with the names and contact information of three referees, it
 is important that you get them to attest to the character and 
capability of the person in question. According to experts, where 
referees are evasive in filling out reference forms, it could be a 
warning sign. Through your investigation, you will be able to determine 
if the potential employee would fit in your organization.
Do not take interviews for granted
More entrepreneurs are getting to 
realise that great certificates or degrees, do not automatically mean an
 individual can get the job done. As a result of this, the interview 
process is assuming a more important role in the recruitment process. 
Experts say it is not wise for you to decide to employ someone because 
he or she performed excellently in a written test, thereby making the 
interview a formality.
The interview should be taken seriously 
and used to make sure that the candidate is really suited for the job. 
This means you need a clear process for the interview. You also need to 
have specific attributes you will be on the lookout for. Ask questions 
about their experiences – successes and failures – and key lessons they 
have learned over the years. The interview is a great opportunity for 
you to have a glimpse into the character and values of the person you 
are about to hire and you should seize it.
Don’t wait for applications
When there is an opening in your 
company, instead just putting a notice on a board, sending bulk SMS, or 
places an advert online or in a newspaper and then waiting for people to
 apply, experts say you may be better off scouting for the suitable 
candidate. In the past, and even, now companies were known to reach out 
to higher institutions in their quest to fill positions meant for fresh 
graduates. They can get the best students or interested ones from these 
institutions and then train them for the task ahead.
 With declining educational standards 
and millions of unemployed people out there businesses are not too keen 
on this approach. They prefer to higher people that will fit in 
seamlessly.
Scouting for such employees can be done using the social media as well.
Experts say with many people posting 
details about their private and professional life on these platforms, 
employers can easily scout candidates to fill positions where there are 
vacancies at minimal cost. This is because rather than go through the 
traditional recruitment process, they can just ‘sieve’ through profiles 
and reach out to the right people on the Internet.
On sites such as LinkedIn and Facebook, 
thousands of people are advertising their talent and qualification and 
small businesses, which may not have the financial might to engage a 
recruitment agency to fill vacancies, can take advantage of this.
These are not all you need to take into 
consideration when recruiting but they sure would help, according to 
experts. The most important thing you have to bear in mind is that if 
you employ the wrong people, you risk losing your business. So, take 
your time and get it right.
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